I'm a marketing strategist and AI systems architect. I help B2B teams build the infrastructure their strategy actually needs. Real systems. Real results. No fluff.
Custom AI plus a recipe brain plus a grocery handoff. Built for one family, scaled to whoever wants their Saturday morning back.
Result ≈4 hrs/wk reclaimed. One son, real food, less chaos. Read it →Bounce Athletics had no AI visibility when they started. Strategic internal linking and content depth got them to #1 in ChatGPT for their branded query, before most competitors thought to care.
Result 0 → 4 sustained AI citations. #1 ChatGPT branded. See the data →I build data visualizations that give every stakeholder (not just the marketing team) a clear view of what's working and why. 14 tabs, one dashboard.
Outcome 14 tabs collapsed into one. See the approach →When I needed a PM who never sleeps, never loses context, and never asks to reschedule, I built one. Pip runs our project operations on Claude Code. Meeting transcripts become Monday tasks in 20 seconds. Weekly resourcing runs on its own before anyone opens a laptop.
Result 20 min → 20 sec. Every meeting, every client. Read the build →You (or your team) are doing 10 things manually that should take 30 seconds. I find them, prioritize them, and hand you a roadmap. No jargon, no fluff. Just: here's what to fix, here's the order, here's the impact.
We pick 1 to 3 opportunities and actually build the systems: prompt libraries, AI workflows, tool integrations, team training. Done and working, not just scoped and sitting in a deck.
Ongoing: monthly hours, new use-case identification, team training, tool stack oversight. For teams that want continuous progress, not a one-and-done engagement.
Teach your team to use AI tools effectively for their specific function. Marketing, ops, customer service: all different. I make it specific to what you actually do, not a generic AI 101 session.
This site is live while I'm still growing my practice. If any of this sounds like your problem, let's talk.
"Most marketing is broken in ways that are boring to fix. Which is exactly why nobody fixes them."
My honest answer every time someone asks why their marketing isn't convertingI'm Melanie. Ten-plus years in marketing, most of it at the intersection of strategy, analytics, and whatever new technology is about to change how everything works. Right now that's AI, and I'm not just talking about it. I'm building with it.
At Three Seven, I'm building our AI operations process from the ground up: the guidelines, the workflows, the automations that make our whole team more efficient, not just the marketing team.
I started in design. Twenty years of it. Then marketing: ten-plus years, every corner of an agency, every channel, every kind of client. Now I'm firmly in my AI era. I build systems I couldn't have imagined three years ago, with the same design instinct I had at the start.
Melanie
AI systems for working moms, built to actually reduce the load.You run a team. You also run a household. You have back-to-back meetings and a son who just informed you it's spirit day tomorrow. The AI systems that could genuinely clear some of that exist. I build them professionally and I share the ones that actually work. No jargon, no course to buy. Just the thing that helped.
Always happy to talk AI systems, marketing ops, or what it actually looks like to build with Claude Code in a real agency context.
